The Full Story
About
Wow, let me tell you about this amazing factory that has been creating stunning 18 karat gold chains since 1980! From humble beginnings, this factory has grown and expanded, but its passion for producing the highest quality chains has never wavered. Their dedication to excellence is truly inspiring, and it's no wonder they continue to be a leader in the industry. Join me in celebrating this incredible factory and their legacy of craftsmanship

A GENUINE MANUFACTORY
In the ALFREDWILLIAM manufactory in Pforzheim, all jewellery is made to achieve perfection through precision and loving attention to detail. Each piece passes through the hands of experienced goldsmiths.

A GENUINE FAMILY
In 1990, ALFREDWILLIAM founded the jewellery manufactory and created jewellery for royal families .


GENUINE COMFORT
Excellence leads us to focus on the finest quality, most noble materials and the most exacting standards. This is why we have created a third dimension to our jewellery in addition to the value and design, the special feeling of our items against the skin has made a decisive difference.
PERFECTION AND PRECISION
Excellence leads us to focus on the finest quality, most noble materials and the most exacting standards. This is why we have created a third dimension to our jewellery in addition to the value and design, the special feeling of our items against the skin has made a decisive difference.